Even though women are responsible for more than $23 trillion in annual household spending and will inherent $30 trillion in the next 7-10 years, the financial industry continues to overlook and underserve them. Dr. Barbara Provost grew tired of seeing this same problem affecting the women around her and shape her work as a financial educator. So, she took action. In this episode, Barbara shares the inspiration behind her company, Purse Strings. She and AdaPia discuss how women can build a strong financial foundation for themselves and their communities, the different messages that men and women receive about money and power, and how these messages can lead to shame and fear – until we examine them, and choose more empowering ones.
Dr. Barbara Provost is the founder of Purse Strings, a business development service introducing women who seek financial advice to service providers who understand their unique needs. The company also offers a breadth of free educational resources designed to help every woman, regardless of her financial situation. Barbara has 20+ years of experience as an educational consultant to the banking and insurance industries and is passionate about using that expertise to equip and empower women.
Key Insights:
- How the finance industry is failing women
- Building a financial foundation
- The benefits of financial coaches
- Establishing your financial values
- Financial empowerment through community
Guest Bio:
Dr. Barbara Provost has 20+ years of experience as an educational consultant to the banking and insurance industries. Over the years, she grew tired of these male-dominated sectors consistently shaping their sales messaging and resource development solely for target audiences of men (while blatantly ignoring the $23 trillion in annual spending that women alone are responsible for). Barb took action in 2015 by launching Purse Strings, a company for and by women boasting a unique dual business model. Purse Strings features a new business development service introducing women who seek financial advice to service providers who understand their unique needs. The company simultaneously offers a breadth of free educational resources designed to help every woman, no matter if they have a little money or a lot, get smart about money. Barb’s life motto is “be financially fearless.”
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